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adwords variables

If my site has Google Analytics, do I need to tag my AdWords urls with UTM?

I haven’t done paid in a while, but I heard the beauty of Google Analytics now is that you don’t need any special tagging from Adwords. Is this correct? I assume you still have to tag Yahoo/MSN? I’m also curious why people use UTM anymore! Can’t you make the variable anything? Why is UTM so popular?

Yes that is correct. Google Analytics will now automatically track Adwords campaigns without needing to add tags. All you need to do is link your Adwords and Analytics accounts as described here: http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55507

As far as I am aware yes you still need to tag Yahoo/MSN, I think some of Google’s motivation for giving away Analytics for free is to get people using Adwords, so they are hardly going to go adding automatic integration for the competition.

AdWords-Herramienta de Palabras Adwords